MAD IN ITALY represents both the playful and serious sides of Italian design, as captured in their slogan “the madness of being oneself.”

MAD IN ITALY also represents a very serious effort by creator/producer Vista Eyewear of Belluno to create a product that is 100% Italian – from design to materials to production to packaging.

More than anything else, MAD IN ITALY is about innovation – technical innovation and innovation in design and use of materials.  This is combined with a uniquely Italian spirit and a very playful use of colour, pattern and texture, creating eyewear that is absolutely unforgettable. Mad In Italy Eyewear



The Eyeglass Factory

You won’t be Mad when you combine your new Mad In Italy frames with our amazing deals on Nikon lenses*

*SAVE UP To 70% (See store for details)